How to Add a Video Tour to a Real Estate Brochure: Step-by-Step Guide
Let buyers point their phone at the photo in a real estate brochure, project catalogue or window listing and watch a video tour. A step-by-step guide from filming to print, plus common mistakes.
In real estate the buyer's first question is always the same: “What does the home really look like?” A few photos in a brochure can't show how the rooms connect, the view or the daylight. A video tour fills that gap. And you don't need to move the listing online to do it: the photo in the printed brochure or window can open the video itself.
How does it work?
The buyer scans the QR code in the brochure once, taps “Start” on the page that opens and points their phone at the photo of the home. The phone recognises the photo and plays that home's video tour. No app to download; everything runs in the phone's browser. Pointing at another photo in the same brochure opens that home's video.
1. Film the tour on your phone
Professional filming isn't required. What matters is a steady, bright picture:
- Open the curtains, switch on all the lights and film around midday.
- Hold the phone upright, not sideways; videos play full screen on phones.
- Walk in through the door and move through the living room, kitchen, bedrooms and view. 30–90 seconds is enough.
- Walk slowly and steadily; avoid sudden turns.
2. Choose the right brochure photo
What the phone recognises is the photo in the brochure. A detailed, high-contrast photo is recognised faster. Prefer a furnished living room or the façade over a white wall or empty room. If a project has very similar flat photos, print the flat type on each; the phone uses the text as a distinguishing feature too. You can check your photos before printing with the free image test.
3. Upload and pair
In the panel, add each home's video next to its photo and save. Upload the video file or paste a Google Drive or Dropbox link. The system gives each photo an estimated recognisability score and warns you about photos that look too alike.
4. Add a QR code and a short invitation
Put the QR code on the cover or first page with a one-line invitation: “Scan with your phone and tour the home.” On window listings, place the QR code at eye level.
5. Make it easy for buyers to reach you
When the video ends, “Ask on WhatsApp” and “Call” buttons can appear on screen. The WhatsApp message also says which listing it came from, so you know at once which home they are interested in. Your window keeps bringing in leads even when the office is closed.
Common mistakes
- Glossy (laminated) print: reflects light and slows recognition. Prefer matte.
- Videos that are too long: tours over two minutes get abandoned.
- A sold home's video: when a property sells, swap the video in the panel; no reprint needed.
For more examples and frequently asked questions, see the real estate brochures page. The pre-print image checklist will also help when preparing your photos.