IIFF 2027 Exhibitor Guide: Catalog, Booth and Video Prep for the Istanbul Furniture Fair
For exhibitors at IIFF Istanbul Furniture Fair, 19–23 January 2027: preparation timeline, catalog print deadline, booth tips and reaching international buyers.
The International Istanbul Furniture Fair (IIFF) takes place in Istanbul from 19 to 23 January 2027. As the Turkish furniture industry's first and biggest meeting of the year, preparation starts now. This guide covers the key facts about the fair, a date-based preparation timeline and tips for getting the most out of your catalog and booth.
IIFF 2027 at a glance
| Dates | 19–23 January 2027 (Tuesday–Saturday) |
| Venue | Two venues: Tüyap Fair and Congress Center and Istanbul Expo Center (İFM) |
| Organisers | Tüyap and MOS Fuarcılık, supported by MOSFED |
| 2026 visitors | 132,912 professional visitors, 32,145 of them international |
| 2025 visitors | 144,196 visitors, 25,364 of them international, from 152 countries |
| Official site | istanbulfurniturefair.com |
Product groups are split between the two venues: Tüyap hosts modern modular, luxury, kids and teen rooms and lighting; İFM hosts modern modular, office and school, garden, beds and bases, and accessories. Some visitors only tour one venue, so state clearly in your invitations where you are.
Information is based on announcements by the organisers and industry bodies (21 October 2026). Check the official site for participation and booth details. For other furniture fairs, see the furniture fair calendar.
Date-based preparation timeline
| When | What to do |
|---|---|
| End of October | Finalise the collection you will feature and the booth concept. |
| By 24 November | Prepare catalog content and shoot product photos. Run the photos through the free image test. |
| By 8 December | Produce product videos: assembly, mechanisms, fabric and colour options. |
| 22 December | Recommended catalog print deadline. Printers are busy before New Year; send earlier if you can. |
| 5 January | Test the printed catalogs and posters with a phone and show the booth team. |
| 19–23 January | The fair. |
| Two weeks after | Prioritise follow-ups by how often each product was watched. |
To add the fair and the print deadline to your calendar in one click, use the IIFF card in the trade fair calendar.
A furniture catalog needs more than photos
Furniture buyers want to see a product's size, mechanism and how it fits a room. At the fair you show this on the booth, but when the catalog reaches the visitor's office only the photo remains. When you add videos to the product photos in your catalog, the buyer points their phone at a photo and sees:
- Mechanisms: sofa beds, storage beds, adjustable office chairs.
- Assembly: how modular systems fit together, with instructions for dealers and end users.
- Options: fabric, colour and size alternatives, without taking up catalog space.
- In a room: how the product looks in a furnished space.
The reader opens the QR code in the catalog once, then points their phone at any photo; no app is needed. See the furniture catalog video guide for details.
For international buyers
More than 32,000 international professionals visited IIFF in 2026. The catalog an international buyer takes home becomes part of their decision process.
- Language: the visitor page can open in the phone's language (8 languages). In videos, prefer text-free storytelling or subtitles to speech.
- Contact: when the video ends, an "Ask on WhatsApp" button can appear, and the message says which product it came from, so buyers abroad reach you directly.
- Measurement: the dashboard shows which products were watched from which countries and cities, so you can plan follow-ups after the fair.
Booth tips
- Products that don't fit on the booth: if you can't bring the whole collection, photos on booth posters and in catalogs can open videos of the other products.
- QR code: one QR code on the cover and on the booth poster is enough. Size it for the scanning distance with the QR code size calculator; on a wall poster it must be much bigger than in a catalog.
- Internet: mobile data can slow down in crowded halls; if there is guest Wi-Fi, print the details next to the QR code.
- Team: booth staff should be able to tell visitors "point your phone at the photo", so let them try it before the fair.
For more ideas, see 7 ways to stand out at a trade fair booth and, for a step-by-step plan, the trade fair preparation timeline.
Try it free
The free plan is enough to start with a few products from your catalog, and setup takes minutes. Plans for the full catalog are on the pricing page.